Since its creation, MEDIA, has supported the development and distribution of thousands of films as well as training activities, festivals and promotion projects throughout the continent.
The MEDIA programme is jointly run by the European Comission Directorate-General for Education and Culture (DG EAC) and the Education, Audiovisual & Culture Executive Agency (EACEA Unit P8), which is in charge of the operational management of the MEDIA programme.
The MEDIA 2007 programme (2007-2013) is the fourth multi-annual programme since 1991 (previous programmes) and has a budget of € 755 million. It simplifies the programme's administration and strengthens its objectives:
- - to strive for a stronger European audiovisual sector, reflecting and respecting Europe’s cultural identity and heritage
- - to increase the circulation of European audiovisual works inside and outside the European Union
- - to strengthen the competitiveness of the European audiovisual sector by facilitating access to financing and promoting use of digital technologies
The MEDIA 2007 Programme comprises a series of support measures for the European audiovisual industry focusing on:
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